How businesses view customers

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Reference no: EM132814988

Read the "Did United Sacrifice a Customer's Well-Being to Its Own Needs" example on p. 82 in Ch. 3 of Management: A Practical Introduction. In your response:

Discuss whether you feel that this is how businesses view their customers.

Examine whether an airline's need to staff or cancel a flight is more important than passengers' needs to travel to their destinations.

Explain what may happen if an airline makes a poor choice, as in Dr. Dao's case, that affects its external stakeholders by jeopardizing its stock price.

Reference no: EM132814988

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