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Topic: How business internationalisation and developing new technology enhance companys' (e.g. Apple Inc.) competitive edge (e.g. customer loyalty) Some tips to help you get started.

1. Have a main research question you would like to answer within the confines of your program. If you have multiple questions that you would like to ask, organize them around a main question. This will help you keep your thinking clear as you do your literature review and see so many different ways to go. Stick with one research question. Do not keep changing your topic. You can do another research project after you graduate!

2. You will need a theory, model or some type of theoretical framework to guide you. You have studied many and will find many in your literature review. Pick one and use it to "filter" the data you collect from your sample set (the people you ask to answer your question). You are only doing a masters not a PhD. You do not need to build a theory but only test one that is already been built and tested. The difference is you are using their theory on your sample set to answer your question. So pick a theory that makes sense for your research question.

3. You will need a sample set. That is a sample of people to answer your research question that represent a larger population (you cannot possible ask everyone in the population of people you want to study). This means you need to explain why these people represent a population. See data collection books if you are not clear.

4. You need a data collection device. That is a methodology to systematically collect data to help you answer your research question. Qualitative or Quantitative are the two big ones. Try to avoid mixing, masters students often do not do well mixing. Adding extra just to sound important often makes things unclear. Remember to make everything clear for your reader.

5. Do the analysis using your theory you choose.

6. Discuss your limitations and explain everything you are doing.

7. Use harvard reference, at least 30 academic reference

8. can select a company in Hong Kong or a multinational one