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Question: What are two recommendations you have as to how the business could improve its current marketing strategy (using concepts from the text)? for a business that sells organic food products
Why is "employee loyalty" important both fiscally and growth wise to marketing? How do you keep employees "loyal"?
Give examples of export promotion efforts available to the US firms (feel free to use the web sources along with Textbook)Discuss the impact of two elements of culture (based on your choice) to international marketing efforts.
An explanation of how you would maintain validity and reliability of the quantitative data being collected. A statement identifying methods for overcoming the kinds of problems you would expect as you collect the qualitative and quantitative data f..
Explain what is mean by media planning and how advertisers decide which medium to choose to best communicate their advertising objective.
Read the Case Study "Enhancing the In-Store Experience through Facial Recognition Software"
Recognize and understand the basic concepts of designing and Operating the Supply chain/distribution channel of a firm
Compare at least two (2) different platforms or applications (apps), their uses, advantages and disadvantages
What are the pros, cons, and risks associated with Nike's core marketing strategy? If you were Adidas, how would you compete with Nike?
Illustrate and explain the control process and describe the different control methods.
Discuss how the Geoffrey B. Small Company can use social media to demonstrate their commitment to the marketing management philosophy they employ.
How can an organization be a customer? Who do they buy from and what does that relationship look like? How should a brand/company approach new opportunity.
Identify at least two companies in different industries that have entered into international agreements in other countries. (The Coca-Cola Company & Intel). What challenges did this company face and how did they solve it
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