How brands and product are being positioned in your response

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Reference no: EM133687621

Problem

The linked post gives a good summary of Ries and Trout's book 'Positioning; the Battle for Your Mind'. It's a good supplement to the textbook's coverage of Positioning. Some of the examples are a bit dated. Post your reaction to the article and include at least 2 current examples of how brands and products are being positioned in your response.

Reference no: EM133687621

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