How branding is an important factor in a free

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In the media, and even in casual conversations, "the market" is discussed as though it is some giant "thing" lurking out there in the hinterlands somewhere, "when in fact it is people engaging in economic transactions among themselves on whatever terms their mutual accommodations lead to." (Page 565) Write 1-2 paragraphs on how branding is an important factor in a free and healthy economy. Provide examples!

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