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Assignment: Concept of Branding
Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organization's IMC.
The paper
• Must be at least two double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style
• Must use at least two scholarly sources in addition to the course text.
• Must document all sources in APA style
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