How brand was effectively communicated through experience

Assignment Help Marketing Management

Reference no: EM133201905 , Length: 1 page.

Problem: Mystery Shopping Exercise

Mystery Shopping: Answer this question and ensure you provide details rational of this question

Behave like a mystery shopper: Observe merchandising, pricing, communication, atmospherics, service, and try to understand the brand's positioning and how the brand's story (associations, meanings, narratives) is represented in those elements. Based upon your in-store experience, how would you define the brand in three words? Share your observations about whether and how the brand was effectively communicated through your experience at the store. What was successful? What was unsuccessful? Write no more than 1 ½ single-spaced pages (less than half a page for each store) about your mystery shopping experience.

Reference no: EM133201905

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