How both buyers and sellers benefit from branding

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Describe brand loyalty and discuss the brands you are loyal to and why you prefer those brands over other products. Discuss, in detail, how both buyers and sellers benefit from branding. Describe the three degrees of brand loyalty and how each can produce a competitive advantage for a product. Discuss how a product's packaging can enhance a brand and describe a time when you bought something simply because of the packaging. Define brand and explain what a brand name is.

Reference no: EM13280886

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