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How blockchain technology can benefit marketing

Assignment Help Basic Computer Science
Reference no: EM132932022

Read the article entitled, "How Blockchain Technology Can Benefit Marketing: Six Pending Areas Research Areas".

The six pending research areas mentioned in the article are:

1) Fosters disintermediation

2) Aids in combatting click fraud,

3) Reinforces trust and transparency,

4) Enables enhanced privacy protection,

4) empowers security, and

6) Enables creative loyalty programs.

1) Describe and provide the overall research area mentioned in the article in a synopsis.

2) What did the article state in how Blockchain can benefit that marketing area overall?

3) What further research did the article recommend?

4) What do you think can be the approach to further research the topic? What approach would you recommend taking and what type of research method would make sense?

5) What is an example of a company that you believe would benefit from this type of research and why? (Choose company ex - BestBuy)

6) Outside of Blockchain, what other piece of marketing technology can help this area?

Attachment:- How Blockchain Technology Can Benefit Marketing.rar

Reference no: EM132932022

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