How big data is currently changing the airlines industry

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Reference no: EM131764064 , Length: word count:1000

Business Information Systems Assignment

Assessment Description - Title: Big data and the airline industry

The assignment has several sections shown below. You will be required to read relevant articles (some of which are provided) and write at least a paragraph for each answer. The report should be in your own words, and supported by the literature. A minimum of five (5) references should be listed, and Harvard referencing should be used.

Background: The airlines industry has always had a combination of sophisticated information systems and large amounts of data. Big data methodologies are allowing airlines to collect and analyse data in real-time, and therefore enhance customer and staff experience in a timely manner. Flights can be made safer and smarter with new tracking technology and pilot reports, highly personalised offers can be made to customers based on their purchase history, speech recognition tools can help staff understand their customers, and customers are now able to track their own luggage.

The aim of this report is to introduce the idea of big data and associated technologies, identify how these are changing the nature of the airlines industry (by researching the articles attached, including examples, and including ideas from any additional articles that you have found.

Part A: Introduce the idea of big data and associated technologies. (100 words)

Part B: Explain how big data is currently changing the airlines industry, and thereby improving customer experience. See for example, the articles in the first section below (400 words)

Part C: Analyse and discuss some of the challenges for airlines when transforming to a big data approach. (See for example, articles below under the heading "Challenges related to data management and transformation for the airlines industry") (150 words)

Part D: Make some recommendations regarding how airports could overcome the challenges in Part C. (100 words)

Part E: Discuss how big data and new technology may be used to design airports of the future. (See for example, articles below under the heading "Airports of the future" below) (200 words)

Part F: Summary of the report. (50 words)

Part G: REFERENCE LIST.

Attachment:- Assignment File.rar

Reference no: EM131764064

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Reviews

len1764064

12/13/2017 5:59:39 AM

Australian Student, total 1000 words. The assignment has several sections shown below. You will be required to read relevant articles (some of which are provided) and write at least a paragraph for each answer. The report should be in your own words, and supported by the literature. A minimum of five (5) references should be listed, and Harvard referencing should be used.

len1764064

12/13/2017 5:59:32 AM

Title: Big data and the airline industry. Length: Maximum of 1000 words. Software required: Microsoft office, i.e. the assignment is to be completed in Word. Submission: Each student will submit their assignment along with a coversheet (see Portal) via the Turnitin link on the Portal.

len1764064

12/13/2017 5:59:26 AM

Assignment Submission - Students must submit their individual analysis via Turnitin on Monday of week 6 (Monday 18th Dec.) 15:55pm AEST. This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin system will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screen shot of the Turnitin error message.

len1764064

12/13/2017 5:59:21 AM

Builds convincing argument showing how all key points are integrated together. Uses examples to elaborate the key points about big data innovations and challenges. Able to use references to back up analysis and other sections of the report. Recommendations clearly come from the analysis of big data challenges. Application of big data to future airport design clear and engaging. Recommendations can easily be implemented and are clearly related to the challenges of big data. Engaging report. The purpose of the assessment is clear in all stages. Summary is clear and relates back to the other sections. Ideas clearly organised & logical so the reader can follow easily.

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