Reference no: EM131976731
TOPIC:
Discuss how Bernie Madoff used Cialdini's principles to convince investors to entrust him with $50 billion. Be concrete with your examples and bold the principles you mention in your write-up.
(Hint: Although you do not have to write about all six principles, there ARE good examples of all six.)
Please do not use other resources.
Write-ups have a strict 600-word limit and are penalized for exceeding 600 words Shorter write-ups also tend to do poorly. Aim for 500-600 words.
Include the word count at the top of the document (e.g., "Word Count: 598").
Hint: Please do NOT define terms or write an intro, conclusion, or background. Quoting directly from readings is almost always a bad idea.
DO make sure to do the readings thoroughly. Knowledge cannot be faked.
Use 12-point font and 1.5 line spacing.
Reading :
Harnessing the Science of persuasion By Robert B. Cialdini.
THE FINANCIAL PAGE BRANDED A CHEAT by James Surowieck.