How audience researches reshape the communications theories

Reference no: EM133299423

Topic: a lot of information captured about audiences, and indeed the language we used to describe audiences, came from marketers and program buyers, who determined which mass media texts made it into general circulation based on what kind of audience it would attract (children, housewives, retirees) and therefore what kind of advertising they could sell on it."

Question: Explain how Audience Researches reshape the Communications Theories and support it with a Legacy Media (TV, Radio).

Reference no: EM133299423

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