How attractive is whole foods market position

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Assignment

This case examines the decisions of Deutsche Bank research analyst, Karen Short, in May 2014 while covering the stock of Whole Foods Market, the leading natural and organic food retailer. Having recently issued a "buy" recommendation for the stock backed by a strong financial forecast, Short must reevaluate her decision in the face of a lower-than-expected earnings announcement by the management of the company and an associated price decline. This case is meant to introduce the foundations of financial forecasting by exposing students to the mechanics of financial statement modeling and sensitivity analysis.

Address the following questions:

A. How would you describe Whole Foods' strategy?

B. Prepare a competitor analysis.

C. How attractive is Whole Foods' market position? Is it sustainable?

D. What do the financial ratios tell you about the past and the future operating performance of Whole Foods?

E. Do you agree with the existing financial assumptions in the Deutsche Bank forecast?

Reference no: EM133669736

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