How attractive is under armour situation

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Reference no: EM132286343

How attractive is Under Armour’s situation? (write by your own words)

Are Under Armour’s resources and capabilities (1) competitively valuable, (2) rare, (3) difficult to copy, and (4) not easily be trumped by the substitute resources of rival firms?

Does Under Armour have any core competencies? Distinctive competencies? If so, what are they?

Which of the company’s resources and capabilities have the greatest competitive power?

Write a SWOT analysis for Under Armour. What does your SWOT analysis reveal about the company’s situation?

Reference no: EM132286343

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