How are you going to audit the effectiveness

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Question: You are responsible for digital marketing of local telecommunications company in a small but developed Middle Eastern country. Your company holds 60% of the local market, however, your share in population 18-25 is only 30% and mostly among the local population. Your management requests you to deploy a digital marketing strategy to increase visibility, brand awareness and market share, especially among younger population. In a reflective paper, please address the following:

Using no more than 1000 words, please provide a critical review: What characteristics are you going to include into construction of a buyer persona for your products?

How are you going to audit the effectiveness of your content marketing campaign? What groups of digital media are you going to follow and why?

Reference no: EM133243820

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