How are two key components of imc promotional mix similar

Assignment Help Marketing Management

Reference no: EM131022024

1. BEFORE we get into selecting an advertisement per the marquee above, let's FIRST take a look at advertising and public relations. The text gives us a definition of each, so let's NOT post those.

How are these two key components of the IMC promotional mix SIMILAR? How are they DIFFERENT?

That's what you are asked to share.

Please be sure that in your posting you share what is the DIFFERENCE is between these two promotional tools as well as what are the SIMILARITIES! Don't just define the two terms -- no points!

Let's answer those questions FIRST. On Tuesday, we will look at some of those ads that are referenced in the "Advertising Effectiveness" marquee above. :)

2. Class, let's FIRST begin with a look at this 'thing' called Integrated Marketing Communications (IMC).

Is IMC something that we "do" ... or is it something else? What is IMC and why should it be so important to companies in the 21st century? How does it differ from 'advertising'?

Reference no: EM131022024

Questions Cloud

What is the marginal propensity to consume : What is the marginal propensity to consume - what is autonomous consumption with respect to disposable income equal to in this economy?

Investment characteristics of amortizing securities : Two portfolio managers are discussing the investment characteristics of amortizing securities. Manger A believes that the advantage of these securities relative to nonamortizing securities is that because the periodic cash flows include principle rep..

How are government officials likely to try to achieve goal : A newspaper headline reads: "State Officials Take on Pricing Regulations to Try to Provide Better, Dependable Income to Dairy Farmers." Is providing dependable income to dairy farmers a good policy goal for government officials? How are government..

Continue to operate the firm as a going concern : The equity of a firm can be viewed as a call option on the firm's assets. Under what circumstance should the managers of the firm, acting in the best interests of the firm's shareholders, exercise their option by making promised payments to bondholde..

How are two key components of imc promotional mix similar : How are these two key components of the IMC promotional mix SIMILAR? How are they DIFFERENT? Class, let's FIRST begin with a look at this 'thing' called Integrated Marketing Communications (IMC).

What required return must investors be demanding : Storico Co. just paid a dividend of $1.70 per share. The company will increase its dividend by 20 percent next year and will then reduce its dividend growth rate by 5 percentage points per year until it reaches the industry average of 5 percent divid..

Similar investment managers overcomes statistical problems : Determine whether or not the universe of similar investment managers overcomes the statistical problems associated with instability of beta or total variability. Support your position.

Determine three key drivers for evaluation : Imagine that you are a financial manager. Determine three key drivers for evaluation when considering whether to invest in the futures market, indicating your likelihood to do so. Provide support for your rationale.

What is the present value of these two dividends : Constant Growth Model Peter's Pickle Chips (PPC) paid $2 in dividends this past year. Analysts expect this payment will grow at 6 percent annually for the indenite future. What are the expected dividends for the next two years (i.e. DIV1 and DIV2)? W..

User Account

All Pages