How are they using them in their marketing

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Reference no: EM132226469

1. Identify three different companies that you believe to be using a self-selection segmenting strategy. Describe their strategies and explain some of their similarities and differences. Also, explain which do you think would be more effective and why?

2. Go online and find companies that are utilizing collaborative marketing through their web sites. What features or aspects are being provided that involve consumer collaboration? How are they using them in their marketing? How effective do you think they are? What other collaborative means could they utilize?

Reference no: EM132226469

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