How are they trying to reposition their brand

Reference no: EM132400116

MARKETING 470: CASE ANALSYIS

CASE #1: BURGER KING: For years, BK has struggled to reach the brand power of McDonalds. How did the brand behind? How are they trying to reposition their brand? Is it working and why?

CASE ANALSYIS OVERVIEW:
Management is a skill more than it is a collection of techniques or concepts. The best way to learn a skill is to practice in a simulation-type process. While there is no "one ideal" way to approach a case, some generalities can be drawn. Students gain the most by immersing him or herself in the case, and actively playing the role of th protagonist. The protagonist is usually one manger but is sometimes a group. BS? actively studying the case, students begin to learn how to analyze a management situation and develop a plan of action. By participating in an involved manner in the case discussion the student learns to commit to a position easily and to articulately express their position. Management decision-making consists at the very core of the processes of analysis, choice and persuasion.

LEARNING OBJECTIVES

After reading and analyzing the cases, students should develop the following managerial competences:
• Defining problems
• Identifying opportunities
• Gathering and interpreting relevant data
• Formulating strategies
• Making and implementing decisions
• Working effectively with others to drive consensus

DISSUSION FORMAT:
Students will prepare the case and discuss it with a group, using the Case Analysis Worksheet as a guide.

You will start the discussion with defining the problem and opening question (e.g. What is the issue that must be solved?)

Then you will summarize any new insights, ideas and managerial concepts that were raised. Do not state case facts.

CASE WRITE-UP FORMAT:

Executive Summary - Write a summary of your entire paper.

Problem Definition -define the issue that is central to the case.

Situation Analysis: -identify the most important case facts that factor into the final recommendations. Ensure to discuss strategic branding imperatives discussed in your book and in class.

Alternative Actions - outline at least 2 viable options to solve the problem along with identifying the pros and cons of each.

Final Recommendation: justify the final conclusion and recommendation with formal branding strategies and tactics to execute these recommendations.

Reference no: EM132400116

Questions Cloud

CIE6003 Geotechnical Engineering and Ground Improvement : CIE6003 Geotechnical Engineering and Ground Improvement Assignment Help and Solution - University of Bolton, UK. What a design team might need to carry out

Does price discrimination increase revenue for airlines : How do airlines practice price discrimination? Does price discrimination increase revenue for airlines?

Perform search on acquisition strategy : Perform search on Acquisition Strategy. Identify at least two companies in different industries that are using acquisitions to strengthen market positions.

Analyse information technology issues for e-business : Critically analyse information technology issues for e-business and provide solutions to these issues using their knowledge of information technology

How are they trying to reposition their brand : MARKETING 470: CASE ANALSYIS - struggled to reach the brand power of McDonalds. How did the brand behind? How are they trying to reposition their brand?

Write on Political forces based on race discrimination : Please write on Political forces based on race discrimination at work and also write ways to avoid race discrimination at work

Discuss your communication gaps : Discuss your communication gaps. Describe any additional training you need in specific areas of communication.

Summary of the major sections of the handbook : Discussion of a 3-5 minute video of you giving that presentation. A summary of the major sections of the handbook are shared

Stress management interventions commonly : Stress management interventions commonly focus on helping employees find ways to deal with the stressors in their lives.

User Account

All Pages