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Assignment: Writing
Social media is becoming an increasingly essential tool for retailers to use to attract new customers and engage current ones. Through the use of influencer marketing, integrated social commerce, and social media advertising, consumers of various demographics have been increasingly influenced by the products they see on social media. There are opportunities to integrate social media marketing into user's everyday experiences, creating an omnichannel customer experience.
A. Select one retailer and examine the dynamic relationship between social media and their brand, focusing on the use of social commerce.
B. How does social media influence consumer behavior towards the brand?
C. How are they able to connect with consumers?
D. How does it impact the overall shopping and omnichannel experience?
E. Discuss the challenges and opportunities presented using social media and propose innovative strategies to leverage social media for enhanced retail engagement and growth for your selected retailer.
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