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Read the case study
"DOVE: A PURPOSE-DRIVEN BRAND IN A CRISIS OF SINCERITY." Define the problems or issues. What are the key communication issues or problems at play in this case study? Identify company objectives. Place the problems within the organizational context.
How are these problems amplified, given what you know about the organization's values and mission? Identify constituent impacts. Who are the constituents or people potentially impacted by these problems? Discuss as many as you think are impacted and explain how each group is impacted by the problem. Determine communication functions at play.
As a professional communicator, where do you see potential problems residing? Review the communication functions we've discussed in our textbook to determine where problems reside and where potential solutions may be found. Identify at least three communication functions that are directly impacted by these issues or problems. Explain how each one impacts the organization negatively.
Consider alternative solutions. As a professional communicator at Dove, what are some alternatives that the organization might consider to resolve these issues?
Which communication functions should be engaged? Provide at least three alternatives. Make recommendations. After considering these alternatives, what would you recommend management do first to respond to this issue or problem? Why? You may choose one or more alternatives to answer this question.
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