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Question -
1. Review the Terminal Course Objectives, accessed by clicking on the "Course Information" tab at the top of your screen, scrolling down to the "Course Objectives" and then selecting View class objectives. How will accomplishing these objectives support your success in management? What risks or challenges might a manager encounter if they have not mastered these objectives? Explain.
2. Strategy is used by leaders to establish the direction an organization will take to achieve or maintain competitive advantage. How is strategy different from an organization's vision and mission?
3. The strategic planning model has four steps: assessments; strategy formulation; implementation of the plan; and evaluation of the results. Explain how this model along with strategic analysis is used to identify and assess an organization's micro and macro environment.
4. How are strategic planning and the analysis process used to facilitate an organization's ability to initiate, formulate and implement strategies?
Evaluate the company's business strategy and global competitiveness plan and Conduct an internal assessment using SWOT analysis
Find and describe which of these bases for segmenting markets is used, and describe how the selected segmenting options are achieved.
Define the core issue or issues involved in the case. (You may do a brief situational analysis including internal/external, competition, positioning, etc.)
Describe the marketing channels and process that is used to distribute this product to you and other consumers. Note: You can choose to respond to this post in the traditional written manner, or you may upload a video discussion response instead
Lastly, create a break-even analysis based on your average sale based on the following numbers: Fixed cost per year - $500,000
Read the short case, "Free-Product Competitors Challenge Microsoft," located on page 322 of the course textbook. Begin by assessing the free product competitors that are challenging Microsoft. They have not been aggressive in the free-product mar..
Explain how marketing intelligence differs from marketing research. Which is more valuable to a company? Why?
Describe in detail the decisions you have made in terms of the 4Ps. Try to be as practical as possible. Do not propose alternatives unless you specify which of the alternatives is your chosen one - Comment on how these four international marketing ..
The availability of investment capital is critical for a market economy to grow. Explain how this investment capital is transformed into fixed capital goods, new technology, and cost reduction using new methods of production. Also, explain how int..
Research a company and provide a YouTube Video that depicts the company's shift in target marketing in due to the pandemic.
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
Comprehensive interactive marketing strategy recommended - must include target market(s) or group(s), media selection, and the rationale for all of your recomme
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