How are kellogg cereals consumed in that country

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Reference no: EM132635249

Question 1. Select one country (excluding the U.S. and Canada) in which Kellogg's holds number 1 market share in the breakfast food category in that country. (i.e. higher share-of-market than Kellogg's competitors)

a. Name the country
b. How are Kellogg's cereals consumed in that country?
c. Is it a breakfast food?
d. Consumed with milk as Americans do?
e. Give me details of what typical families eat for breakfast.
f. What other Kellogg's product line extension (derivatives of cereals, e.g. cereal bars, etc.) are popular in that country?

Question 2. Select one country where Kellogg's barely hanging on to the market share.

a. Name that country
b. Why do you think Kellogg's is not doing well in that country?
c. Who are the other players?
d. Why are they doing better than Kellogg's?

Question 3. For the country you chose for Q2, from strategic point-of-view, why is Kellogg still in that market if they are not making that much money? Or are they?

Attachment:- Kellogg.zip

Reference no: EM132635249

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