How are companies using analytics to drive business

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Reference no: EM133549014

Question: Provide a link to a recent article on Mobile Analytics in information systems (must be within the last 60 days).

Write a short paragraph discussing the topic of Mobile Analytics as it relates to the article - This is hot topic! How are companies using analytics to drive business and marketing. Look for research describing before and after scenarios, or case studies on business that are successful solely based on mobile analytics.

Reference no: EM133549014

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