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Assignment:
1. Are there any areas in which you consider yourself an opinion leader?
2. What are these areas?
3. How are companies getting information about opinion leaders?
With so many mobile devices in people's hands, do you think traditional software will disappear and apps will take their place? Why/why not?
1 The main focus of the BBC website is in which category?
Determine the direct impact of marketing for the health care provider you selected. Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
Provide an overview of your product. Create and explain three possible profiles for your product's target market/ audience
View the two Motel 6 television ads. What are your thoughts about the television ad? Describe the target market in terms of demographics and psychographics.
Segmenting Consumer and Business Markets Segmentation bases (variables) are used to identify particular characteristics, attributes, or traits of consumers or businesses. Consumer markets are typically segmented using 5 bases, including geographic, d..
Describe the product and its primary benefits to consumers. Describe the overall company image and brand perception. Derive any relevant brand related issues?
Visit jdpower website. Select one of your favorite companies and review the customer satisfaction surveys. What did you learn? How is customer satisfaction.
Are their services approach basic, extended, or Above and Beyond? What are their challenges in customer services?
Discuss why these would be the best marketing communication tools and summarize what kind of marketing communication you would employ
What, if any, are the dysfunctional aspects of the "New Economy" promoted by e-Business? Identify any legal, ethical, regulatory and social issues that might negatively impact people, organizations and/or society
Explain why competitive markets normally lead profit maximizing firms to make choices about resource use that lead to an "efficient" allocation of resources to the market?
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