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Pick a national product other than Coke (since our book and my example covers this). Research their advertisements over the past 50 years. Put together a portfolio of the various IMC components. Write a 1,500 - 2,o00 word paper detailing
Question 1: how and why the campaigns have changed over time.
Question 2: Did they need to reinvent?
Reposition ? Document what you write in APA format. This is not an opinion paper;
Ethics in Leadership: Ethical leadership is certainly a hot topic in today's business environment. Summarize the case and describe the issues
What would be a good product/product line/service from the United States to choose if I wanted to expand into a different country?
What is mean by generational influence on work behavior? What are the three major generational influences mentioned?
the tropical paradise resort is located on the coast of an exotic pacific island. room rates are 300 per night which
Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a ra..
Which type of advertising gives you the "biggest bang for your buck?"
We have a powerpoint proposal of e-commerce project, we need someone to write 20 pages for this project, we attached the powerpoint
This week we review several topics, including market segmentation and we read a couple articles about the Baby Boomer generation.
Create your own analysis of the community stakeholders and audience using the demographics, geographics, psychographics, sociographics, usergraphics, and webographics described
Homework: You are tasked with the development of the email campaign for the new iWatch Apple. A: Which of the Five P's will you address when marketing the iWatch and Why?
current issues in marketing and brand managementno organisation product or brand exists in a vacuum so it is important
What risks can you identify? Why are they a risk to Global Green Books Publishing? b) What kind of impacts does each of your identified risks have?
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