How and why the campaigns have changed over time

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Reference no: EM132423878 , Length: Word count:-2,000

Pick a national product other than Coke (since our book and my example covers this). Research their advertisements over the past 50 years. Put together a portfolio of the various IMC components. Write a 1,500 - 2,o00 word paper detailing

Question 1: how and why the campaigns have changed over time.

Question 2: Did they need to reinvent?

Reposition ? Document what you write in APA format. This is not an opinion paper;

It is a factually based historical IMC advertisement development paper. Also The Written portion is explaining the campaign, who is the target, design and etc.
How does that differ from the previous years.
A campaign timeline a and titles are need.

YOU ARE NOT DOING A WRITE UP OF THE HISTORY OF NIKE.

Reference no: EM132423878

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