How and why product warranties are important marketing tools

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Reference no: EM131262078

Describe how and why product warranties are important marketing tools. Product warranties are important tools because they offer consumers protection and help them gauge product quality.

1. Lands' End and L.L. Bean are renowned for their product guarantees. Find and read the exact wording of their guarantees on their Web sites (www.landsend.com and www.llbean.com). Do you think a company could successfully compete against either without offering the same guarantee?

Reference no: EM131262078

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