How and why is benchmarking an important exercise

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Question 1 - Most Fortune 500 companies have many different revenue streams. Why is it important for investors to understand all of the company's revenues streams both independently and collectively as a whole?

Question 2 - When reviewing companies based on their NAICS Code, how and why is benchmarking an important exercise, and what are some of the pitfalls of benchmarking?

Reference no: EM133148702

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