Reference no: EM133509551

Case Study: Similar to the body positivity campaigns from Aerie and Dove, Hershey's took the concept of embracing imperfections and tied that to their "unique" trees.

Reese's personality and dedication to the campaign were clear. On Twitter, they were responding to negative tweets about the candies' shapes with responses like: "Beauty is in the eye of the beholder and they are pretty beautiful, you might just need to squint a little *winking emoji*."

The Aftermath: Reese's redirection of the conversation was a very successful public relations example of how brands can change the narrative. Thousands of people shared tweets, gifs, posts and comments on social media with their hashtag. Customers applauded the company's willingness to spread a positive message and have a little fun along the way.

Questions:

1. How and when did public relations begin in the United States?
2. "Toxic Sludge is Good for You" revealed how Edward Bernays used public relations tactics to impact how society viewed women smoking. What did he do to influence this change?
3. What is a VNR and how do they affect our news content?
4. Describe an example from the video where public relations was used in an unethical way? (If don't think any of the examples were unethical explain why they were ethical.)
5. What is native advertising and how is it similar to public relations? What did the video suggest about viewers ability to recognize native advertising?
6. After reading the article, "3 Examples of How Public Relations Saved the Day" - in your opinion, which was the best example of public relations making a positive impact and why?