How an organization might seek to communicate

Assignment Help Business Management

Reference no: EM131271091

1. ‘The IMC concept is misleading when consideration of the corporate level is made. The acronym ICMC is more appropriate in today's competitive world.' Discuss this statement in relation to the idea of ‘total corporate communications'.

2. With reference to a particular example, explain how an organization might seek to communicate its corporate brand identity.

Reference no: EM131271091

Questions Cloud

Explain why there are obvious and clear links : Discuss codes of ethics in PR practice using examples to illustrate key points. Explain why there are obvious and clear links to other areas of business.

Explain why organizations need to develop a culture : Explain why organizations need to develop a culture that is innovative and participatory. Include in your answer consideration of the generation of new ideas within the organization.

The appropriate test or test statistic that should be used : Consumer preferences for Camay bathing soap were obtained on an 11-point Likert scale. The same consumers were then shown a commercial about Camay. After the commercial, preferences for Camay were again measured. Has the commercial been successful i..

Is the author argument convincing why or why not : Is the author's argument convincing? Why or why not? Does the author make any assumptions about the intentions of the artist? About the meaning of the work of art? Other assumptions? If so, what are they

How an organization might seek to communicate : The acronym ICMC is more appropriate in today's competitive world.' Discuss this statement in relation to the idea of ‘total corporate communications'.

Methods of restricting trade : Discuss the difference between an import tariff and an import quota as methods of restricting trade. Which of the two methods would you recommend to your government and why?

Why an organization might use colours red blue or green : Discuss how the creation of a new brand identity might help an organization to steer its way through difficult as well as easy times.

Explain how mountaintop removal might impact animal habitat : Discuss how mountaintop removal presents a case of environmental justice. Describes how mountaintop removal might impact animal habitat and the human environment.

Economy changing and debt increasing : America used to export more than it imported. This has probably led to the economy changing and debt increasing. Any suggestions to reverse or correct this?

User Account

All Pages