How an opinion leader influence buying decision process

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1. How does an opinion leader influence the buying decision process of reference group members?

2. In what ways does social class affect a person's purchase decisions?

3. What is culture? How does it affect a person's buying behavior?

4. Describe the subcultures to which you belong. Identify buying behavior that is unique to one of your subcultures.

Reference no: EM131304143

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