Reference no: EM133023339

Business is business, and every firm has to find ways to produce and market its goods. Why, then, might  managers be unable to successfully apply the techniques and concepts they have leamed in their owncountry to other areas of the world?

2. Give examples to show how an Intemational business manager might manipulate one of the controllable forces in answer to a change in the uncontrollable forces.

3. Although forces in the foreign environment are the same as those in the domestic environment, they operate differently. Why is this so?

4. Why, in your opinion, do the authors regard the use of the self-refennce criterion as 'probably the biggest cause of tntemational business blunders'? Can you think of an example?

5. Discuss same possible conflicts between host governments and foreign owned companies.