How an entrepreneur approaches new venture opportunity

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Sustainability is becoming a key strategy for new ventures. Entrepreneurs now need to look at their industries through a sustainability lens to identify new opportunities and devise means of acting on them. In addition, sustainability includes the concept of economic viability. Revenues and earnings must sustain ongoing business success, and like any business profits must be reinvested into product and service improvements to drive future growth. Do you think that looking through a sustainability lens change how an entrepreneur approaches a new venture opportunity?

Reference no: EM132204768

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