How american express uses brand equity to retain

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Discuss how american express uses brand equity to retain and attract clients

Explain how American express changed people' s perception of the card from that of the use of special occasions such as fine dining to one of everyday use

Describe some of the brand extensions created by American Express.

Reference no: EM13222867

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How american express uses brand equity to retain : Discuss how american express uses brand equity to retain and attract clients

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