How amazon could steal the mid-tier luxury market

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Reference no: EM131849708

one page.

Two paragraphs summary of the current news( i need news--current news-- within 3 days) and need news link (web address).

the first sentence need include what is this news talk about.

this Current news should talk about field of "OPERATIONS MANAGEMENT".

How Amazon Could Steal The Mid-Tier Luxury Market

Amazon's meteoric rise is seemingly taking on every single industry nowadays.

In the article "How Amazon Could Steal The Mid-Tier Luxury Market" by James Thomson, we see how competition will hurt the ultra-luxury brands in the coming years. Using their unique software, Amazon plans to promote mid-level luxury brands to parts of the consumer base that have never been exposed to them before.

While not killing ultra-luxury brands like Armani or Gucci, it can promote less-known brands like Brooks Brothers and Zac Posen and make them more appealing to a larger audience.

Amazon is getting their new idea from a company called Indochino, which fancies itself as the newest and most convenient way to get a new suit.

The company custom-fits a new suit according to the body's specifications and then sends the suit to the customer within 2-3 business weeks. With a fraction of the cost and the same elegance in design, Indochino is already beginning to hurt many luxurious suit-designing companies.

In addition, Amazon allows for a suit to be returned if not deemed up to specifications, an option lacking in many designer stores.

Reference no: EM131849708

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