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Problem
Question I. Synthesize and present key analytical findings about where Amazon Kindle is exceling and how or where it can improve.
Question II. Propose two creative yet viable corporate-level strategic alternatives. Critique the pros and cons of each alternative utilizing your analytical findings.
Question III. Select and defend the pursuit of one of your two viable alternatives. How does this alternative align with the firm's mission, vision, and values? How can management employ this alternative to create competitive advantage for the firm? Suggest next steps.
Question IV. Based on your analysis, identify a business unit or activity within the corporation that you would suggest defunding in order to finance your strategic alternative, or provide an alternate funding source. Defend your selection.
Question V. Given your overall proposal, how do you suggest the company promote its culture, vision, and mission to maximize its chances for success in the industry? How might the company develop its servant leaders to endorse and exemplify tenets of the Christian worldview (CWV) in the workplace? Propose and defend at least one significant leadership initiative.
How does each of these things convey the organizational culture to employees and customers/clients?
Design a marketing plan for Lawai Women's Pottery Village Tour, for 2021 focusing on domestic tourism, and into 2022 when borders open to international tourism.
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