How ai will impact market research

Assignment Help Marketing Management

Reference no: EM133542368

Problem

Artificial Intelligence - Companies are increasingly embracing artificial intelligence to stay competitive, particularly in the era of digital marketing. Machine-learning algorithms ultimately pave the path to optimizing highly personalized targeting for consumers. However, simply because AI-powered marketing has become commonplace, it does not imply that there aren't any drawbacks. First, AI systems require significant investment to be initially implemented, and companies are undertaking highly ambitious projects that may ultimately be rendered useless without the availability of high-quality data.

The question I want to ask: How can companies, and marketing teams, in particular, anticipate how AI will impact market research? As AI develops even further, how do you foresee it will disrupt the company's digital marketing strategy in general?

Reference no: EM133542368

Questions Cloud

How might making a mentoring project available resources : How might making a mentoring project's available resources (e.g., the assets that include time, money, partners, research, and available mentoring expertise)

How the selected condition disability affects an individual : Define, describe, and present a rationale as to why and how the selected condition/disability affects an individual in the areas of family relationships

What are the positive and negative effects of globalization : What are the positive and negative effects of globalization on the world in terms EACH of the following issue: cultural values, economy, pollution and standard.

Consider their needs and desires : Consider their needs and desires. Make your message as persuasive as possible, and consider your appeal - whether appealing to reason, emotion, or ethics

How ai will impact market research : How AI will impact market research? As AI develops even further, how do you foresee it will disrupt the company's digital marketing strategy in general?

What is relationship between lifestyles and psychographics : What is the relationship between lifestyles and psychographics? What is a good Mission statement? What is the purpose of the Competition Act of Canada.

What are the limitations of studying this issue with : Consider different perspectives or solutions. What are the limitations of studying this issue with respect to the theory/model linked to it?

What are some of the complexities involved with forming : What are some of the complexities involved with forming a healthy community within the context of a higher educational setting that is based on the Christian

Explain at least three elements marketers need to consider : Explain three elements marketers need to consider when it comes to that strategy. Explain how Burberry implemented innovative place strategies to create value.

User Account

All Pages