Reference no: EM13724405
You have been promoted to a member of the management team in Krona's financial department. You have hired a new staff member who will to assist you in preparing materials for the next Board of Directors meeting, in which the annual financial reports will be presented. You are required to accomplish the following:
Write an e-mail to your new employee explaining the components and the process of creating an annual report. Focus strongly on how accounting inputs are formulated into financial reports and statements for the organization.
Discuss 3 of the following annual reporting components, what information they provide, and why they are important to understand:
Chairman of the Board Letter
Sales and marketing summary
10-year summary of financial figures
Management discussion and analysis
CPA opinion letter
Financial statements (balance sheet, check sales, profits, R&D spending, inventory and debt levels over time) subsidiaries
Brands, and addresses
Financial and operating ratios (liquidity, solvency, and profitability)
Donors.
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Describe market segmentation and target marketing.
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Provide the education requirements and job functions
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Assignment related to marketing plan
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How accounting inputs are formulated into financial reports
: Write an e-mail to your new employee explaining the components and the process of creating an annual report. Focus strongly on how accounting inputs are formulated into financial reports and statements for the organization.
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