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How a steel box changed the world

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Reference no: EM133173135

Problem 1:

See the video on youtube A Steel Box. 

Watch the Film: How a Steel Box Changed the World: A Brief History of Shipping

Answer the following questions in as much detail and explanation as possible. 

A.) Today, the shipping industry is gigantic. What global trends over the past 50 years have fueled the growth of the shipping industry? 

B.)  How did the emergence of standardized metal containers lead to shipping becoming a highly cost-effective supply chain and logistics management alternative?

C.) How is the shipping industry likely to change in the future?

Problem 2:

IBM produces computers and PC components. They wanted to distribute their personal computers directly to large corporate customers through their own sales team, but they also have retailers and dealers to sell to smaller business accounts. This is an example of a producer (IBM) using more than one channel of distribution.

Give another example of a producer who uses two or more distribution channels. What problems could this cause for the producer?

Reference no: EM133173135

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