How a service culture can be created within a business

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Reference no: EM132719028

Question 1: Describe how a service culture can be created within a business

Question 2: Interpret whether a company utilizes product-oriented or customer-oriented marketing

Question 3: Evaluate internal marketing concepts that support overall marketing strategy

Question 4: explore research planning for the a Seafood restaurant.

To start, explain the role marketing research should play in helping a firm to implement the marketing concept. Then, use your identified business as an example to demonstrate how that role would be performed. Necessary elements for your analysis include:

Question 5: Determine if your business should use product-oriented or customer-oriented marketing

Question 6: Identify data collection methods and sources

Question 7: Explain how market research could be used to establish/sustain a service culture

Question 8: Evaluate internal marketing tactics to support overall marketing strategy

Question 9: Explain the importance of gathering information in gaining insights about the marketplace and customers.

Reference no: EM132719028

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