How a newer entrepreneurial venture might differ

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Reference no: EM132156221

Question: Key Assignment Draft

Write a paper of 1,500 words that responds to the following:

1. Discuss how Web 2.0 and social media have altered the way in which entrepreneurial and small businesses do the following:

• Engage their existing customers

• Attract new customers

• Listen to employee and customer feedback

• Respond to crises

2. Provide current examples.

3. Apply Kirton's adaptation-innovation theory to discuss how a newer entrepreneurial venture might differ from a more mature, intrapreneurial venture in its approach to social media.

Reference no: EM132156221

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