How a newer entrepreneurial venture might differ

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Reference no: EM131260191

Key Assignment Draft

Write a paper of 1,500 words that responds to the following:

• Discuss how Web 2.0 and social media have altered the way in which entrepreneurial and small businesses do the following:

o Engage their existing customers
o Attract new customers
o Listen to employee and customer feedback
o Respond to crises

• Provide current examples.

• Apply Kirton's adaptation-innovation theory to discuss how a newer entrepreneurial venture might differ from a more mature, intrapreneurial venture in its approach to social media.

Reference no: EM131260191

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