How a marketing manager might use a competitor analysis

Assignment Help Marketing Management

Reference no: EM131920520

Question: 1. Explain how a firm's resources may limit its search for opportunities. Cite a specific example for a specific resource.

2. Discuss how a company's financial strength may have a bearing on the kinds of products it pro-duces. Will it have an impact on the other three Ps as well? If so, how? Use an example in your answer.

3. In your own words, explain how a marketing manager might use a competitor analysis to avoid situations that involve head-on competition.

Reference no: EM131920520

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