How a large expanded organization sets strategy

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Consider how a large expanded organization sets strategy. PepsiCo, for instance, has beverages (Pepsi, Mountain Dew, Gatorade, Tropicana, Aquafina, Dole and tea and coffee through partnerships with Lipton and Starbucks) as well as food companies (Frito Lay, Quaker, Sabritas, Gamesa, and Latin Americas Foods). Do you think all the business units must have the same strategy, or should they be independent and set their own strategies?

Reference no: EM1397616

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