User Account

All Pages

How a global corporation such as genting berhad

Assignment Help Marketing Management
Reference no: EM132474953

Genting Berhad is principally an investment holding and management company. While the Company was incorporated in 1968 and listed in 1971, the Genting Group was founded in 1965 when its Founder, the late Tan Sri Lim Goh Tong started the journey to realise his vision of building a mountaintop resort in Malaysia. Today, the Genting Group comprises Genting Berhad and its listed companies; Genting Malaysia Berhad, Genting Plantations Berhad and Genting Singapore Limited, as well as its wholly owned unlisted subsidiaries Genting Energy Limited and Resorts World Las Vegas LLC. (Source: www.genting.com)

The aim of the assignment is to demonstrate your understanding of how a global corporation such as Genting Berhad strategically manages its marketing operations across global markets and cultures.

Your Report should identify as a minimum explanation of the following areas:

Recommended future marketing strategy for Genting Berhad

Further information and guidance:

Identify the Genting Berhad's market position and its strategy in the global marketplace. You will need to gather information on its products, pricing, global communication, and its location strategy.

Explain whether the company is a market leader, market challenger, market follower or a nicher and establish its ethical roles in the world market. This will enable you to consider the company's future strategic direction globally.

Identify the cross cultural implication of the company's global marketing operations and discuss its position with respect to marketing ethics.

Reference no: EM132474953

Questions Cloud

Determin the accounting conceptual framework : From your understanding of the Accounting Conceptual Framework, would you consider JB Hi-Fi Limited to be a reporting entity ? Explain your answer
How much is charlottes moving expense adjustment : How much is Charlotte's moving expense adjustment? In 2018, Charlotte had to relocate to another city required by her employer.
How much depreciation expense should be recorded : Determine How do Indicate how much depreciation expense should be recorded each year for this equipment, by completing the table.?
Explain how they provide value to the customer : 1) Explain how each of the three brand equity dimensions provide value to the firm. 2) Explain how they provide value to the customer.
How a global corporation such as genting berhad : The aim of the assignment is to demonstrate your understanding of how a global corporation such as Genting Berhad strategically manages its marketing operations
What the marketing department and salespeople : Using both the buying center and buying process, compare and contrast what the marketing department and salespeople.
Create adjustments pertaining to employee compensation : How do Journalize the adjustments pertaining to employee compensation at January 31, Jan. 10 Sent check for $825 to union treasurer for union dues.
Marketing research in attracting new members to upscale gyms : What is the role of marketing research in attracting new members to upscale gyms?
What are typical strategies premium brands : What are typical strategies premium brands like Nespresso have to adopt to be able to compete against low cost competitors?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd