How a consumers previous experiences in vocalization

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Reference no: EM133588430

Assignment:

When consumers use their voice to vocalize their product search, they tend to make fewer product purchases. Why is this the case? Describe how a consumer's previous experiences in vocalization or the use of one's voice in other situations (i.e., not related to product search or marketing) can shape how the use of the voice modality alters the propensity to make purchases in the product domain or marketing domain.

Reference no: EM133588430

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