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How a companys brand identity promotes customer loyalty

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Reference no: EM131491141

Discussion: "Brand Identity"

Please respond to the following:

• Select two well-known companies from the same industry, and then analyze their identities / brand images by evaluating their differences and similarities. Determine what sets each core message apart from competitors.

• Evaluate how a company's brand identity promotes customer loyalty and retention in terms of customer service, competitive price, communication, special treatment, and loyalty and rewards programs. Provide an example to support your evaluation.

Reference no: EM131491141

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