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How a company investment in new product development

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Reference no: EM132792020 , Length: 2

Discussion 1: Some companies put a very high emphasis on effective new product development. Others do not. Discuss how a company's investment in "new product development" impacts its business plan and marketing strategies (and tactics). What are some of the critical factors associated with a new product's success or failure?

Discussion 2: Identify and compare at least two actual examples from the business world. Please provide reference sources. At least 2 pages needed APA format.

Reference no: EM132792020

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