How a company investment in and utilization

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Reference no: EM132792182 , Length: 2

Discussion 1: Some companies put a very high emphasis on effective market segmentation. Others do not. Discuss how a company's investment in and utilization of "marketing segmentation" impacts its business plan and marketing strategies (and tactics). What are some of the benefits and costs of focusing on market segmentation?

Discussion 2: Identify and compare at least two actual examples from the business world. Please provide reference sources. Should be APA format and 2 pages.

Reference no: EM132792182

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