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Assignment:
Question 1. Outline strategies that an upscale driving school could implement to overcome the intangibility and variability of its service.
Question 2. Utilising the Flower of Service Model (Figure page 111 in the prescribed textbook), distinguish between core, facilitating and enhancing services of ANZ's banking offering.
Question 3. Describe how rate fences can be used in a hotel service context. Utilise at least five (5) rate fences from both physical and non-physical categories to illustrate this.
Question 4. Describe how a cinema can enhance its customer loyalty by building social, customisation, and structural bonds with its customers.
What were the motivations for the effort? How did the company expect the BPM project to help with their global competitiveness? What were some challenges they faced in this project
What are some advantages and disadvantages to including employees in bottom-up business planning? Provide specific examples to support your answers.
Define what is meant by social marketing and why it is important to business today. How is green marketing related to social marketing?
Develop creative marketing strategies for new product development including product, price, people and promotion - Generate creative strategies for customer
In this final assignment, you will compile the previous four (4) assignments, addressing the feedback from your professor, as well as adding the marketing strategies.
Return on investment implications for pharmaceutical promotional expenditures - the role of marketing-mix interactions
Write Your Marketing Plan on Starbucks. This is where all the previous week's items are rolled up together and smoot out for it to flow properly for a solid Marketing Plan.
Discuss how this service can be used to expand the business and what corporate growth strategy should be used by the company and why.
Marketing Plan - Video Presentation, Imagine that you are pitching your hypothetical service-based company's marketing plan to the Shark Tank Team for possible investment
Describe the strategy that McDonald's used to obtain/assure their supply of (quality specifications and quantity) raw materials in India to produce
Cornell Cookery Inc. (CCI) needs some metallic pan liners for its products. The current supplier accepts large orders but is only able to supply 5000 liners/day. The current supplier charges 0.47 $/liner. CCI plans an annual demand of 1,000,000 units..
Compare as well as contrast the two businesses
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