How a cinema can enhance its customer loyalty

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Assignment:

Question 1. Outline strategies that an upscale driving school could implement to overcome the intangibility and variability of its service.

Question 2. Utilising the Flower of Service Model (Figure page 111 in the prescribed textbook), distinguish between core, facilitating and enhancing services of ANZ's banking offering.

Question 3. Describe how rate fences can be used in a hotel service context. Utilise at least five (5) rate fences from both physical and non-physical categories to illustrate this.

Question 4. Describe how a cinema can enhance its customer loyalty by building social, customisation, and structural bonds with its customers.

Reference no: EM133264497

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