Household life cycle versus the family life cycle

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1. What are the advantages of the studying consumer behavior from the perspective of the household life cycle versus the family life cycle?

2. A company can measure its sales increase very easily. However, how does the company measure market share? How does a company know if it is losing market share?

3. Identify ways managers and project leaders working under constraints can accomplish this.

Reference no: EM131676298

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